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Key Account Management: The Definitive Guide

Key Account Management: The Definitive Guide

Malcolm McDonald
3.2/5 ( ratings)
Read Download
'Key Account Management' is a natural development of customer focus and relationship marketing in business-to-business markets. This book presents a new framework for understanding the development of key account relationships.
Language
English
Pages
389
Format
Paperback
Publisher
Butterworth-Heinemann
Release
December 01, 2006
ISBN
0750662468
ISBN 13
9780750662468

Key Account Management: The Definitive Guide

Malcolm McDonald
3.2/5 ( ratings)
Read Download
'Key Account Management' is a natural development of customer focus and relationship marketing in business-to-business markets. This book presents a new framework for understanding the development of key account relationships.
Language
English
Pages
389
Format
Paperback
Publisher
Butterworth-Heinemann
Release
December 01, 2006
ISBN
0750662468
ISBN 13
9780750662468

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