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How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning

Malcolm McDonald

2.7/5 ( ratings)

Brilliant people love to be challenged. That's why you're attracted to this book. But behind all that brilliance, there's something bothering you. Your marketing plans look good but are not quite hitting the spot. They seem to fall short of their objectives...

Language: English

Pages: 198

Format: Paperback

Publisher: Kogan Page

Release: August 01, 2002

ISBN: 074943726X

ISBN 13: 9780749437268

How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning

Malcolm McDonald

2.7/5 ( ratings)

Brilliant people love to be challenged. That's why you're attracted to this book. But behind all that brilliance, there's something bothering you. Your marketing plans look good but are not quite hitting the spot. They seem to fall short of their objectives...

Language: English

Pages: 198

Format: Paperback

Publisher: Kogan Page

Release: August 01, 2002

ISBN: 074943726X

ISBN 13: 9780749437268

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