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Marketing: A Complete Guide

Malcolm McDonald

3.3/5 ( ratings)

Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues.

Language: English

Pages: 448

Format: Paperback

Publisher: Palgrave Macmillan

Release: July 04, 2003

ISBN: 033399437X

ISBN 13: 9780333994375

Marketing: A Complete Guide

Malcolm McDonald

3.3/5 ( ratings)

Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues.

Language: English

Pages: 448

Format: Paperback

Publisher: Palgrave Macmillan

Release: July 04, 2003

ISBN: 033399437X

ISBN 13: 9780333994375

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