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Creating Powerful Brands in Consumer, Service and Industrial Markets

Malcolm McDonald

4.1/5 ( ratings)

Written by the author of From Brand Vision to Brand Evaluation, this book gives the professional and the student an understanding of the functioning and management of the modern brand. Offering coverage of brand management, it includes an analysis of areas such as e-branding and e-marketing; and of the key drivers of brand value.

Language: English

Pages: 467

Format: Paperback

Release: September 01, 1992

ISBN 13: 9780750659802

Creating Powerful Brands in Consumer, Service and Industrial Markets

Malcolm McDonald

4.1/5 ( ratings)

Written by the author of From Brand Vision to Brand Evaluation, this book gives the professional and the student an understanding of the functioning and management of the modern brand. Offering coverage of brand management, it includes an analysis of areas such as e-branding and e-marketing; and of the key drivers of brand value.

Language: English

Pages: 467

Format: Paperback

Release: September 01, 1992

ISBN 13: 9780750659802

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