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Creating A Company for Customers: How to Build and Lead a Market Driven Organization

Malcolm McDonald

0/5 ( ratings)

Four marketing and management consultants advocate "pan-company marketing," a concept that emphasizes customers, service, and employee communication at all levels as the best means to command customer preference. Of probable interest to CEOs and their boards. Annotation c. Book News, Inc., Portland, OR

Language: English

Pages: 256

Format: Hardcover

Release: December 29, 2000

ISBN 13: 9780273642497

Creating A Company for Customers: How to Build and Lead a Market Driven Organization

Malcolm McDonald

0/5 ( ratings)

Four marketing and management consultants advocate "pan-company marketing," a concept that emphasizes customers, service, and employee communication at all levels as the best means to command customer preference. Of probable interest to CEOs and their boards. Annotation c. Book News, Inc., Portland, OR

Language: English

Pages: 256

Format: Hardcover

Release: December 29, 2000

ISBN 13: 9780273642497

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