I'm being kind with a 4 star rating. While it's a well written book, and I believe most of what Seth says to be true, I was hoping for a guidebook. Instead, he affirmed what I already knew-marketing isn't as effective as it was 10 years ago, marketing doesn't guarantee you'll get noticed, and all of the normal avenues of marketing are no longer the powerhouses. It's not even print vs. digital. It's the remarkable vs. the unremarkable.After reading The Dip (also by Seth Godin), I thought this one...

An unremarkable and dated book. A quick read, but I don't feel like I came away from this book with anything.Let me summerize the book in a few sentences:MARKETING IS WRONG, ADVERTISEMENTS ARE DYING.FOR STUFF TO SELL IT HAS TO BE AWESOME.IF YOUR STUFF IS AWESOME AND IT SELLS DONT SAVE ALL THAT MONEY, SPEND IT ON MAKING SOMETHING MORE AWESOME.YOU WILL FAIL.KEEP TRYING.Which is all fine and dandy, but I'm not entirely sure who the hell this book is supposed to help.

The world has changed. There are far more choices, but there is less and less time to sort them out." pg 13Seth Godin, prolific author of business blogs and books, shares his insights about why a product must be remarkable to cut through the noise and get an audience's attention. He opines that this remarkable "Purple Cow" quality is the only way a business can succeed in the modern world, as old methods of mass marketing through expensive television ads is going the way of the dodo."Something r...

This book is really a Purple Cow :) !In a "remarkable" way, Seth sending a message that: if you don't convert your business into a Purple Cow (being Remarkable), most probably you'll not succeed.He clarifies how the world of business have changed & how marketing of old days doesn't work anymore.A LOT of good advices with evidence and study cases in this book.I totally recommend it for people interested in business, sales and marketing.

~ Marketing 101 ~Extremely basic, and mostly common sense at this point, Purple Cow was surely more essential when it was first published in 2003. Today, it's a decent reminder to stand out from the crowd, and recommended reading for anyone unfamiliar with marketing, or looking for a refresher. I've officially drunk the Seth Godin kool-aid: this was my 7th Godin book and definitely not my last. (I liked Tribes, This Is Marketing, and The Big Moo more.) He knows his stuff, and is exceptionally ma...

The book is all about being remarkable. Old days we used TV, newspaper and magazine ads to promote the product and it helped many big products succeeded. But now promoting the product in TV will not give any profit to their company. Because customers don't care about you and they won't have to buy your product.So the author Seth Godin says your product should be remarkable and you should target the early adopters. Because TV ads don't have a specific target they just show ads. But it won't reach...

I listened to Purple Cow's audio book read by the author. While much of the content may have proven fresh in 2003, the book feels dated to read at this time and age. That is the content is true and relatable, but you may have read or heard about it a dozen times already in a more contemporary light.The message of the book is summerized by the author as per the following:1. Don't be boring2. Safe is risky3. Design rukes now4. Very good is bad

A very interesting book, but what was more interesting to me was the fact that I was enjoying listening to a marketing book of all things. If you had told me a few years go that I’d actively seek audiobooks on marketing, I’d have thought poorly of your divination skills :-)

با خوندن 30 صفحه از کتاب میفهمی که قضیه چیه و بقیه کتاب تکرار مکررات و مثالها ی متنوعهبه این نتیجه رسیدم که ست گادین مرد نوشته های کوتاه و کتابهای خیلی کوچکه و اگر بخواهد کتابی را عمیق تر وطولانی تر بنویسد حوصله سر بر استدر حد 2 ستاره خوب بود-----------------نظر یکی از خوانندگان که واقعا نظرم من هم بودNow I know that making my business a purple cow is important. It's critical. My future and the future of the world depends on it. Nothing matters more. I get it.Unfortunately, I have no idea how.An...

This post started out as a book review for Seth Godin's book Purple Cow, but morphed into something much more. If you have read Purple Cow, then this post will resonate. If you have not read Purple Cow, then read this post and then go read the book.This book is over 10 years old and yet it still speaks to me on many levels. Like all the other marketing business books I have read this summer I read the material through the lens of education. Instead of worrying about how to make money, I read the...

In a field of black and white, be the purple cow. Either your business is remarkable or it dies. You need to be bold and take risks in order to stand out. Information is consumed so frequently that most people subconsciously block it out. The strategy of the purple cow preaches the need to be a leader; the need to make your innovations the marketing strategy itself; and the need to pursue the right customers (going after people who are ahead of the curb and will bring your product to the majorit...

This is the first book I've read by Seth Godin and, I must say, I'm definitely eager to read more.As an advocate of inbound marketing, I was thoroughly impressed by Godin's observations of the direction that marketing was heading in 2003. He knew that more and more people were demanding transparency, that they no longer listened the outbound advertising strategies that dominated marketing budgets in the second half of the twentieth century. Ten years ago, Godin's understanding was leap and bound...

I started listening to Godin's podcasts and I'm usually someone who prefers an audiobook to a podcast so I picked this up, but in Godin's case, I think his podcasts are better. I did like some of the advice in this book, which boils down to--know who your customers/buyers are and just focus on them and make them happy.