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An inspiring must-read If yo are in communication.
Read it 19 years too late, and found it mostly unintentionally funny because of the references. But I'm sure it was fresh in its day. Still, if for some reason you feel like checking it out, it wasn't a bad experience. And it was a quick read. But I'd much rather recommend Seth's blog. He writes every single day, and it's mostly thought-provoking.
Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each othe...
I usually like Godin's writing, but this book is embarrassingly useless.
Author gives you his thesis early, and then gives you 200 pages worth of examples and nuances on target audiences, etc. Nothing to see here, folks, move along.
‘The primary goal of a product or service is not just to satisfy the needs of one user. It has to deliver so much wow, be so cool, so neat and so productive, that the user tells five of their friends.’ They key message when it comes to building a virus-worthy cool product or service, identifying a ‘hive’ and promoting an idea, is the importance of WORDS. Words matter because they are how you start an ideavirus. You have to make it easy for people to ‘get it’ with one glimpse of your website or o...
Its sweet and to the point. Very outdated for anyone reading it in the last 10 years but still as affective and important.
Seth Godin explores how to turn a good business idea into an infectious "ideavirus" that spreads like wildfire. Early adopters, customers and key influencers, called "sneezers", will spread an ideavirus far more effectively than traditional, interruption-based marketing methods. The trick is to invent a virus-worthy idea, make it smooth and persistent, give powerful sneezers incentive to spread it, and get permission to follow up with its recipients. The key is to carefully identify and choose t...
This is one of those books that have to be read at a point in time. Just like the author proposes, the ideas and the techniques (or the ideavirus as the author calls it - ideavirus is known as memes to laypeople) in the book are a little past their prime. They might have been more relevant when the book was published. Also the effect of the book was less pronounced on me due to some of the ideas in the book have been covered before in Malcolm Gladwell's Tipping Point (more genrically) or Geoffre...
He shared some interesting ideas. It seems he was one of the pioneers of "viral marketing" before social networks.It was difficult to get past his rants about many ventures he used as examples and predicted would be amazingly successful, which have since amazingly failed. He also predicted what he called "interruption marketing" (traditional advertising including TV ads) would die--and that hasn't quite seemed to be happening, at least not yet.I was inspired to: make it smooth for customers to s...
Great book on viral marketing. Many of the reviews I’m reading are yammering on about how it’s outdated. Of course it’s outdated, it was published 18 years ago. Nothing stays completely relevant for that long but the message still rings true. I wonder what happened to some of the fallen companies that were mention in this book. Maybe they would still be relevant if they adapted to the ever-changing world of marketing. After being prompted by my curiosity, I did read Vindigo was shut down in 2008...
Unleashing Idea Virus is mostly lent on the idea of viral marketing.So this is my assessment of the book Unleashing Idea Virus by Seth Godin according to my 8 criteria:1. Related to practice - 4 stars 2. It prevails important - 3 stars3. I agree with the read - 4 stars4. not difficult to read (as for non English native) - 4 stars 5. Too long (more than 500 pages) - short and concise (150-200 pages) - 3 stars6. Boring - every sentence is interesting - 3 stars7. Learning opportunity - 3 stars8. Dr...
This book is an old book, its talking about companies that no longer are and still remain. You know this is a testament to how effective the pointers in this book have been. I took my notes and now it can be retired. Its amazing that long before Memes were even in the public conscious, this author spoke of them, I wonder if even he knew how big this concept was going to become. Either way, good pointers and an admission that the creation of an ideavirus is both an art and a science. This book ne...
