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Can you write a 200 page book without any content whatsoever? Apparently, you can. The author has followed his friend Lisa's example - a best seller that doesn't offer anything new and just caters to already existing worldviews. The same statement was repeated over and over again, without being proven even once.
In 'All Marketers Are Liars', Seth Godin proposes that marketers take a different approach to storytelling. He makes the assertion that marketers should be more focused on telling authentic stories as they are on creating quality products. However, people will buy a story first before they can buy the product itself. Using numerous anecdotes, Godin shows what makes some marketing campaigns successful and what makes others fail.One of the points that really came across for me was the idea that co...
I listened to the audiobook version.This book was a bit outdated since it came out 2005 and therefore Seth couldn’t expound his ideas on social media which didn’t exist at the time.I still found the book valuable and the overall delivery on the lessons were great.I love Seth’s way of looking at marketing. It’s non-traditional and has a human approach to it.key takeaways: people don’t buy because of necessity nowadays so a good story is a must, storytelling is the way to market a product that lat...
If you are new to the marketing field, interested in it or see a future in it than I highly recommend this book to you. Because I see myself in this field in the near future and this book has made me more interested and given me the confident to become a better storyteller.And people already in the marketing field will find it reenforcing what they have been doing already.Overall this book has been an eye opener for me and has compelled me to change my worldview towards marketing.
Really good, really simple, quick read. Hard to quote cause it's already so simplified and to quality. Tough to pick out what to quote.Marketing is the art of telling stories. Stories people will pay for the right to believe. This is the new way of selling things. Tell people a story that they already believe. Make a product that fits in with and expands upon their worldview.Quotes:"Don't try to change someone's worldview.""found a shared worldview;framed a story around that view;made it easy fo...
This is a gem of a book. It discusses marketing concepts that are extremely relevant in today's world.It is a must read for marketers, product managers and entrepreneurs. It gives an in depth understanding of what the consumer thinks and how one can sell him anything if he knows the worldview the consumer represents.
Godin shows how to use storytelling as marketing. He says that the successful marketers are those who honestly tell a story people want to believe and share. He describes principles and plenty of specific examples. There’s no filler.Despite the title, Godin isn’t advocating lying. He calls the stories that consumers believes “lies,” because they often aren’t completely factually accurate. Stories are the lies consumers tell themselves based on the emotional need they want to fill by acquiring a
Seth Godin’s typical overstated and shocking title made me think twice before digging in, but as I started plowing through the work I realized that his approach actually makes a lot of sense. There were a couple points that I disagreed with along the way, but overall I get where he is going. Godin says that everyone wants to hear a story, a narrative, that fits with how they view life (worldview). If we frame the story that we tell in relation to this specific worldview, we will end up telling t...
This book does an excellent job of describing how effective marketers ‘tell stories’ and connect with consumers whose world view lines up with the goods or services they are peddling.
Genius read for all entrepreneurs & start upers. "Sushi tastes better if the chef is Japanese". Don't satisfy customer's needs, create wants. Puma is not selling you product quality/functionality, rather how they make you feel in Pumas. Great product story makes a promise of a safety, feeling beautiful/fit/more popular/loved/smart. It takes a group of people to fall in love with the story of your brand & for them to start spreading the word. Not the brand is doing the marketing, your customers s...
How Marketing Works (When it Works)Step 1: Their worldview and frames got there before you did. A consumer's worldview affects the way he notices things and understands them. If a story is framed in terms of that worldview, he's more likely to believe it.Step 2: People only notice the new and then make a guess. Consumers notice something only when it changes.Step 3: First impressions start the story. A first impression causes the consumer to make a very quick, permanent judgment about what he wa...
1) We buy stories, not features.2) Word of mouth marketing is still the best marketing possible.3) "Reframe it, till you make it :D"While listening to the book I definitely started listening to radio/online ads more carefully trying to understand, why did the person say the phrase in that way. My friends and I organize a conference as a hobby and I started thinking about our conference in terms of the story people experience, rather than just a conference with speakers they attend. I spotted, ho...
