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I'm sure there were some important tidbits of marketing advice in this book, but it's so full of generalities and aphorisms that you can't find them. Godin writes in pithy, one-sentence paragraphs that rarely have any transition to the next paragraph. He's almost too cute for his own good. It's clear that he knows marketing, but he's too coy to get his point across to the general masses. Give me tangible tips, not proverbs.
As someone who works in Marketing and Communications, I thoroughly enjoyed reading, learning and getting some reinforcements on things I already knew. I have been a practicing Marketer for the last 8 years and reading this book really helped to simplify and expand on issues I encounter on a daily basis. This is a book about roots. About anchoring your work deeply in the dreams, desires, and communities of those you seek to serve. It’s about changing people for the better, creating work you can b...
This is the first book by Seth that I've read and although there are some genuinely original and solid ideas in there, I often struggled with fluff. The one thing that stood out as a negative for me was that he didn't seem to carry out the case studies properly - he doesn't talk about the why or the how, so the case studies fail to do what they should. I did get some takeaways from it but didn't feel it had much to offer all in all.
4.5*"If you don't market the change you're going to contribute [to the world], you're stealing. Alright, hold up, it clicked. This book has made a fundamental change in how I look at marketing.This is Marketing by Seth Godin is snappy, interesting, and reads as well-intentioned. It discusses the principles marketing starting from the 'why we market' all the way to the 'how we optimize direct marketing on Facebook'. Despite this, the book never truly gets bogged down in the step-by-step details o...
I have absolutely no experience with marketing and am interested in learning about it. If this is what you're looking for, this book isn't really going to help you. It's more like a collection of observations about marketing rather than any sort of explanation or aid in understanding. It's hard to follow and feels like wasted time because the same information is repeated again and again in different ways.This gets one star from me because I struggled to finish it and definitely would not suggest...
I struggled with this one. On the one hand, there were a number of helpful concepts. On the other hand, those concepts felt so widely varied that it was difficult to find a thread or theme that wove the entire book together. I suppose that's the risk you run when you dive into an entire subject. Many of the chapters whetted my appetite for more, but didn't deliver.
Don’t believe anything less than the five star reviews, his book is incredible. I’ve been in advertising and marketing for three decades now, I’m cynical, I’ve read certainly tens and possibly more than a hundred or so books on marketing, and his is easily one of the best ones I’ve ever ready - particularly for the times we’re in now. I read a low review of this book (with several similar comments) saying it didn’t offer any specific advice. Are you freakin’ kidding me?!??? What did they want, S...
If you're in a place where you need to think about marketing, this is a great book to read. As for me, I'd much rather be in a place where I *don't* have to market anything. I believe the best life is the one lived far from the "attention economy" of social media & the computer. Sometimes I am forced to think about all this, which is why I read this book, and it helped me tremendously.
You should read this book if you like: Pithy wisdom, reading books about work, commencement speeches, aphorisms, single-sentence paragraphs* * *This book is full of generalizations and sporadic anecdotes, and isn’t specific to any industry. So although that could give it wider appeal, it also means that this information is surface-level helpful at best. That said, it does include some good advice:• Stop insisting on your narrative while ignoring your target audience’s POV. Always ask “Who’s it f...
3,65/5I’m aware of the importance of marketing and how much it impacts our everyday lives but I could never bring myself to care about it too much. That’s mostly because of the idea of ‘classic’ marketers that I associate immediately with this profession. They are known for being aggressive and pushing mediocre work at best most of the times. That’s why what impressed me when reading this book and kept my interest enough to actually finish it were the core values the author is promoting :sinceri...
Book abandoned on Page 115 of 260This is marketing? More like this is disappointment. This was a book I was very excited to begin as I’ve heard Seth Godin is a guru of sorts for marketers. What ensued, however, was the most disjointed and frustrating stream of consciousness waste of time. The Ulysses of marketing perhaps? This book had absolutely no flow or narrative, despite the importance of a narrative being reinforced by the author on multiple occasions. Random subsections followed with no o...
More psychological, personal and strategic content than technical marketing tips. I loved it!
Wow, I am sorry to say but this is honestly A HORRIBLE book. There is just no other way to describe it. I gave up at the last 20 pages, I just couldn't finish it anymore. Honestly, I couldn't STAND ANYMORE his gibberish.Reading this book, You feel like it was written by a politician, because it brings absolutely ZERO VALUE and is just written as a mystery and philosophical novel, I don't know what Seth was thinking while reading this.I truly feel regret because I wasted my time reading this book...