Robert Cialdini writes brilliantly on Persuasion and the psychology of Influence. His first book called Persuasion has become something of a cult - this one , almost 15 years after his first, carries on his fascinating thesis. Besides being professor of psychology at Arizona University, Cialdini has also ' worked undercover in several professions that persuade - like car sales and insurance. He's observed first hand what works and what doesn't . And then gone on to explain , in wonderfully writt...

Amazing research-based guide to the visuals, thoughts and acts that exert massive impact on our subsequent decisions.

This was not an easy book to work through, not because the subject was difficult or the writing style was obtuse or bad; rather, I had a very difficult time believing the premise, that people are so susceptible to influence that they can be easily manipulated simply by priming them with stimuli -pictures, music, etc. - designed to create feelings of affinity and therefore cause them to behave in a way that the actor desires.I bought this book after reading about it Scott Adams' blog. I'd been im...

If I had read this book a few years ago I probably would have thought it was fantastic. Now I rate it as largely worthless. Why the change? The book largely relies on so-called "priming" research, which is the idea that our decisions are substantially influenced by seemingly trivial elements of one's background environment. For example, in Pre-Suasion we are told that customers are more likely to buy French wine if there is French music playing in the background. Similarly, worker productivity s...

This book reveals lots of small useful nuggets that are scientifically backed. I will be coming to this book again and again to remember these helpful tricks.

While I was reading “Pre-Suasion” I took a look at some of the reviews on Goodreads. I saw a few that suggested the scientific studies this book is based on are questionable, and a few reviewers downgraded their reviews of the book because of that. I finished the book with that in mind. What I found was that most of the book, the first 2/3 or so, describe ways that, in effect, the state of mind of a person comes into play when they make a decision. You know, if it is sunny, you’d expect a person...

Awesome book. Listened on audio. Super interesting with lots of data and studies cited but remains engaging

Prime the recipients of your message by altering what is in their mind at the moment of decision. Using a single-chute question (ex. "Are you a helpful/adventurous/etc person") channels attention. Even getting people to lean forward makes the message seem more important. Drawing attention to something increases its importance to the listener. Direct attention to the favorable characteristics of what you are selling and do not ask people to compare- singular evaluation. Decision makers spend all

If you have read Cialdini's other books (including the more recent ones he co-wrote with other authors, such as "The Small Big: Small Changes that Spark Big Influence" and "Yes! 50 Scientifically Proven Ways to be Persuasive"), you won't feel like you are reading substantially different or new content in this one. He gives a great interview and covers nearly all of the main points in this recent podcast as well: http://pca.st/episode/688b9ff0-50af-0...

This book tells how to persuade by influencing a person before they decide. It tells not just what to say, but when to say it. It's educational and entertaining. The lessons can be applied to marketing, sales, or any role that requires persuasion. It cites many scientific studies and includes illustrative anecdotes.Cialdini's popular book Influence told consumers how to resist unwelcome influence attempts. This book tells businesses and individuals how to be more influential in ethical, scientif...

If you haven't read anything about mental framing (writing down a high number pushes you to buy a more expensive bottle of wine) then this book will hit you with all the force of Cialdini's classic Influence. If, however, you've read Thinking Fast and Slow or Nudge, or any other of a thousand books on how we're relatively easily influenced in our thinking, then nothing in this book will surprise you. Cialdini basically argues that prompting someone with a cue of some kind can influence what they...

When I read a book, I want to learn something. Given that the author of Pre-Suade presents information suggesting that cues (like the American flag) can pre-suade one to recall something (like Republican), I'm skeptical at best of this line of research. It may work in marketing, such as a check mark making you think of Nike, but in the areas of public policy or related fields it's more difficult to conceive. The part that was of interest is trying to open research with something that grabs the r...

The first time I heard about that service where you pay for access to summaries of non-fiction and business books, I thought I would never use something like that. After reading Pre-Suasion, I'm thinking they might have a point. Pre-Suasion brought very little to the table, instead repeating itself ad nauseam. The author repeatedly patted himself on the back and slipped into little sexist jokes (which I was maybe, MAYBE willing to forgive in the much older Influence: Science and Practice: The Co...

There were a few new and interesting things in here, but there has been so much work in this field lately that there just seems like there's nothing more to say. I mean, if you've read Khaneman and Tversky, Nudge, or any of the other behavioral econ or priming books, this is largely a forgettable repeat. It might be very useful as an intro into the idea that the human brain is malleable. And if you are in sales or marketing, this book is a must-read. That's not to say that i didn't find it usefu...

I'm often asked for recommendations for books on apologetic and evangelism methods. There are some good books out there, but none that really focus on the psychological science of persuasion. So when asked, I recommend the book Influence: Science and Practice by Robert Cialdini (Pronounced chal-dee-nee), who is also the author of this book. Now that I've read Pre-Suasion, I recommend reading the two back-to-back. This one is just as great as Influence.This book is somewhat of a sequel to Influen...

Not that revolutionary to be honest. There's a lot of things that are already known by a lot of people - psychologists and behavioral economists. So instead, author will call these actions pre-suasionary and that's supposed to change the whole thing. I get it, the author reads a lot, studies a lot and teaches a lot. Does that give him a right to name actions pre-suasions just because he wants to? Ehhhh, not in my book.Oh and the lenght of referrences and notes is amazing as well (that's primaril...

Robert Cialdini's latest book brings the subtle, almost subliminal concept of *context* to the foreground in a concise and enlightening way. Cialdini, well known for establishing his six key principles of influence, develops these same concepts further by examining the contexts within which these influential moments happen. Specifically, that the contexts / conditions can be carefully constructed with purpose ahead of time, leading to more effective influence or "pre-suasion" as he calls it.Init...

Read this book a couple of years ago and recently re-read my notes and made a quick summary of what I thought was the most interesting parts of the book. https://libraryof.xyz/portfolio/pre-s...Robert Cialdini is the psychologist who in 1984 wrote the legendary book called Influence. Cialdini’s second “solo book”, Pre-Suasion, was released in 2016 and provides a new understanding of effective persuasion. The new big idea is that it’s not the message itself, but rather what happened before the me...

This book had some interesting new facts. For example everybody knows the Pavlov's experiments but this fact is not so known that he could not reproduce them with other observers present because learned habits are overridden and focus shifts when there is radically new information in the environment (survival instincts kick in). There were a lot of examples about different priming methods and how to act in specific situations to get the desired reactions. Cialdini also discussed the damage from

The “embedded reporter program”of the war in Iraq was the product of a joint decision by US officials and major media bureau chiefs to place reporters directly within combat units—to eat, sleep, and travel with them—during the course of military operations. Although the exact numbers vary depending on the source, at the program’s height, between six hundred and seven hundred media representatives had the kind of access to the hostilities that had been denied them by US decision makers in the 199...