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The Small Big: Small Changes That Spark Big Influence

Noah J. Goldstein

3.7/5 ( ratings)

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.

Language: English

Pages: 240

Format: Kindle Edition

Publisher: Profile Books

Release: August 28, 2014

The Small Big: Small Changes That Spark Big Influence

Noah J. Goldstein

3.7/5 ( ratings)

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.

Language: English

Pages: 240

Format: Kindle Edition

Publisher: Profile Books

Release: August 28, 2014

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