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Relationship Marketing: Bringing Quality, Customer Service and Marketing Together

Martin Christopher

4/5 ( ratings)

The strategic emphasis in this book is as much on keeping customers as on getting them in the first place. The aim is to provide unique value in chosen markets, sustainable over time, which bring the customers back for more. Relationship marketing emphasizes both quality and customer service and how these can be managed towards closing the quality gap between what customers expect and what they get.

Language: English

Pages: 204

Format: Paperback

Publisher: Butterworth-Heinemann

Release: March 30, 1993

ISBN: 0750609788

ISBN 13: 9780750609784

Relationship Marketing: Bringing Quality, Customer Service and Marketing Together

Martin Christopher

4/5 ( ratings)

The strategic emphasis in this book is as much on keeping customers as on getting them in the first place. The aim is to provide unique value in chosen markets, sustainable over time, which bring the customers back for more. Relationship marketing emphasizes both quality and customer service and how these can be managed towards closing the quality gap between what customers expect and what they get.

Language: English

Pages: 204

Format: Paperback

Publisher: Butterworth-Heinemann

Release: March 30, 1993

ISBN: 0750609788

ISBN 13: 9780750609784

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