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Relationship Marketing: Winning and Keeping Customers

3.5/5 ( ratings)

The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage. This book, which complements the best-selling title Relationship Marketing, presents a selection of some of the best writing on the subject by experts from around the world. The editors have supplemented these articles with linking summaries and commentaries which together highlight the breadth of this important topic. Issues such as customer retention, employee satisfaction, supplier relations, and management of service quality are brought together to provide an integrated approach to the development of a relationship marketing strategy.

Language: English

Format: Paperback

Publisher: Butterworth-Heinemann

Release: May 18, 1998

ISBN: 0750640170

ISBN 13: 9780750640176

Relationship Marketing: Winning and Keeping Customers

3.5/5 ( ratings)

The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage. This book, which complements the best-selling title Relationship Marketing, presents a selection of some of the best writing on the subject by experts from around the world. The editors have supplemented these articles with linking summaries and commentaries which together highlight the breadth of this important topic. Issues such as customer retention, employee satisfaction, supplier relations, and management of service quality are brought together to provide an integrated approach to the development of a relationship marketing strategy.

Language: English

Format: Paperback

Publisher: Butterworth-Heinemann

Release: May 18, 1998

ISBN: 0750640170

ISBN 13: 9780750640176

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