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Relationship Marketing: Strategy And Implementation

3.7/5 ( ratings)

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.

Language: English

Format: Hardcover

Publisher: Routledge

Release: May 24, 1999

ISBN: 0750636262

ISBN 13: 9780750636261

Relationship Marketing: Strategy And Implementation

3.7/5 ( ratings)

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.

Language: English

Format: Hardcover

Publisher: Routledge

Release: May 24, 1999

ISBN: 0750636262

ISBN 13: 9780750636261

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