Understanding Business Environment, right of wrong

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The author was interested in researching about the right business environment that would really add right values to incentivize the investors to make profits from their investments and jobs creators to proliferate. His studies show that business environment is never stable without right incentives peculiar to the factors and remains unpredictable as human factor remains unpredictable. All sorts of vicious acts would render any environment even if filled with all social infrastructures a wrong one for people and business to exist. Writing about Nigeria’s business environment is not aimed at denigrate the people and the institutions therein but a mission to say it as it is to guide both the producers and the sellers including the buyers in the market.All business environments in all the nations have special features as regard the behavior of the stakeholders by the studies of the author. There are negative and positive features in the markets varying from market to market and nation to nation as influenced by the style of administration and rigidity or flexibility of the economic policies. In short, learning about business environment, to the author Amusa Abdulateef, cannot be exhaustible in writing by any author unless such can write about every individual and groups in the nations of the world. He professed that business is like the soil a seed is planted. He used the analogy of a soil as the geographic environment, the seed as the business, the planter as the entrepreneurs, the fruits as the products and services from the business, the climatic condition as the government formulated and implemented policies and the institutions regulating the growth of the business and the beneficiaries of the fruits as the consumers in the book to explain what an environment where business operates.In the book, the author emphasized that what makes an environment conducive for business in a nation is different from what makes the environment with similar features is the citizens or the people managing all the environments within the overall environment. He used several life experiences to proof his stand that all entrepreneurs must consider a lot of factors especially the human factor before an environment is right and not just the infrastructures in place’.Based on his researches and collated statistics, Author Amusa Abdulateef wrote ‘People are free to use many unregistered Subscriber Identity Mobile cards for transactions simply because they go scot-free after deals as the networks and the national identity card agency or the population commission do not have general data that would connect the profiles together. There is nothing to identify users or fraudsters with in case of committed crimes. How would business institutions survive here? He emphasized that ‘An environment with no tracking devices or where people destroy such installed devices at will with impunity. What about an environment where the influential people and institutions can bend the laws to suit their wish? He believed that in poor nations where the leaders are corrupt, manipulation is the order of the day. In some environments, two laws are existing for the rich and the poor; steal public funds and go scot-free if you are close to the seat of power, cross carpet to the ruling party and you are neglected from prosecution. Or cases where a looter agrees on plea bargaining in order to be free from prosecution and being sentenced’.Author Amusa Abdulateef devised a simple method to have right environment that is free of terrorists and criminal elements. And this is teaching of moral values and the administration of justice principles as national values across the boards. It is a fact that the contents of the book is an eye opener for all investors, local and particularly the foreign entrepreneurs in order not invest blindly. The book is an inestimable asset in all libraries of institutions, agencies, schools and the private investors.