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Sport Business in the Global Marketplace

Hans Westerbeek

4/5 ( ratings)

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

Language: English

Pages: 250

Format: Hardcover

Publisher: Palgrave Macmillan

Release: January 18, 2003

ISBN: 140390300X

ISBN 13: 9781403903006

Sport Business in the Global Marketplace

Hans Westerbeek

4/5 ( ratings)

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

Language: English

Pages: 250

Format: Hardcover

Publisher: Palgrave Macmillan

Release: January 18, 2003

ISBN: 140390300X

ISBN 13: 9781403903006

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