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The Sport Business Future

Aaron C.T. Smith

4/5 ( ratings)

This book looks at the impact of powerful technological changes on the business of sport, including human-computer interfaces, gene therapy and superintelligence based upon current trends, research and extrapolation. It will focus upon future trends including the athlete of the future, corporate sport citizenship and green sport. This is an influential contribution to debates about sport, business and society in the future.

Language: English

Pages: 208

Format: Hardcover

Publisher: Palgrave Macmillan

Release: September 04, 2004

ISBN: 140391267X

ISBN 13: 9781403912671

The Sport Business Future

Aaron C.T. Smith

4/5 ( ratings)

This book looks at the impact of powerful technological changes on the business of sport, including human-computer interfaces, gene therapy and superintelligence based upon current trends, research and extrapolation. It will focus upon future trends including the athlete of the future, corporate sport citizenship and green sport. This is an influential contribution to debates about sport, business and society in the future.

Language: English

Pages: 208

Format: Hardcover

Publisher: Palgrave Macmillan

Release: September 04, 2004

ISBN: 140391267X

ISBN 13: 9781403912671

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