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Strategic Sport Marketing

Strategic Sport Marketing

Hans Westerbeek
3.8/5 ( ratings)
Integrating consumer interest in sports with traditional marketing theory, this book presents a strategic sports marketing model intended to meet diverse markets of participants, sponsors, and spectators. Detailed examples including case studies and opinion writings from international sports and media illustrate the unique features of sports marketing. Sports management students and sports administrators will benefit from the discussions of sponsorship and the role of services theory.
Language
English
Pages
352
Format
Paperback
Publisher
Allen Unwin
Release
April 01, 2004
ISBN
1865089184
ISBN 13
9781865089188

Strategic Sport Marketing

Hans Westerbeek
3.8/5 ( ratings)
Integrating consumer interest in sports with traditional marketing theory, this book presents a strategic sports marketing model intended to meet diverse markets of participants, sponsors, and spectators. Detailed examples including case studies and opinion writings from international sports and media illustrate the unique features of sports marketing. Sports management students and sports administrators will benefit from the discussions of sponsorship and the role of services theory.
Language
English
Pages
352
Format
Paperback
Publisher
Allen Unwin
Release
April 01, 2004
ISBN
1865089184
ISBN 13
9781865089188

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