The Startup Owners ManualWhat is the secret of the success of Silicon Valley in the US and the new business of Fortune 500 companies? Now, in an uncertain market, the existing methodology does not work well. The need for a new method of verifying the business hypothesis with faster customer development emerged. Restoration is a "high-efficiency, low-cost business model" required by the times. Steve Blank, a professor at the University of Colombia in the United States, who made 18 years of American startups and advisers, wrote this book based on his own experience. In addition, his customer development theory influenced Eric Lease and became the mother of the start-up industry. The innovative methodology for customer development described in this book is a great success, with more than 2,000 employees participating in the company each year. If you dream of success in business and new business, you must read it.
The Startup Owners ManualWhat is the secret of the success of Silicon Valley in the US and the new business of Fortune 500 companies? Now, in an uncertain market, the existing methodology does not work well. The need for a new method of verifying the business hypothesis with faster customer development emerged. Restoration is a "high-efficiency, low-cost business model" required by the times. Steve Blank, a professor at the University of Colombia in the United States, who made 18 years of American startups and advisers, wrote this book based on his own experience. In addition, his customer development theory influenced Eric Lease and became the mother of the start-up industry. The innovative methodology for customer development described in this book is a great success, with more than 2,000 employees participating in the company each year. If you dream of success in business and new business, you must read it.