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The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy

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This book examines how to effectively strategize and develop a public-service advertising campaign that seeks to change strongly ingrained behavior or firmly held beliefs. The Art of Cause Marketing presents several case studies and 75 storyboards from actual cause advertising and print ads. Examples of cause marketing include memorable ads such as "This is your brain on drugs" and "A mind is a terrible thing to waste."

Pages: 322

Format: Hardcover

Release: January 01, 2000

ISBN 13: 9780658001222

The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy

0/5 ( ratings)

This book examines how to effectively strategize and develop a public-service advertising campaign that seeks to change strongly ingrained behavior or firmly held beliefs. The Art of Cause Marketing presents several case studies and 75 storyboards from actual cause advertising and print ads. Examples of cause marketing include memorable ads such as "This is your brain on drugs" and "A mind is a terrible thing to waste."

Pages: 322

Format: Hardcover

Release: January 01, 2000

ISBN 13: 9780658001222

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