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The Art of Cause Marketing

0/5 ( ratings)

Explains how to strategize and develop a successful public service advertising campaign. This book includes information on the typical targets of cause ads and the effectiveness of different media. It offers research, testing and measuring effectiveness. It features case studies, and storyboards that illustrate cause marketing in action.

Language: English

Pages: 320

Format: Paperback

Release: January 01, 2000

ISBN 13: 9780071387026

The Art of Cause Marketing

0/5 ( ratings)

Explains how to strategize and develop a successful public service advertising campaign. This book includes information on the typical targets of cause ads and the effectiveness of different media. It offers research, testing and measuring effectiveness. It features case studies, and storyboards that illustrate cause marketing in action.

Language: English

Pages: 320

Format: Paperback

Release: January 01, 2000

ISBN 13: 9780071387026

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