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Made to Stick (Chapter 1: Simple): Why Some Ideas Survive and Others Die

3.8/5 ( ratings)

Language: English

Format: eBook

Publisher: Random House

Release: February 11, 2008

ISBN: 1588367398

ISBN 13: 9781588367396

Made to Stick (Chapter 1: Simple): Why Some Ideas Survive and Others Die

3.8/5 ( ratings)

Language: English

Format: eBook

Publisher: Random House

Release: February 11, 2008

ISBN: 1588367398

ISBN 13: 9781588367396

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Reader Reviews

Rebecca Forster

(5/5)

0

Nov 21, 2024

Anyone who ever wants to get their point across to an audience and make it memorable needs to read this book. It is a straightforward - not simple - look at why certain ideas stick in our minds. It is essential for anyone in business - corporate or creative - to take to heart. I read this in one day and it has stuck in my memory since I first picked it up. Guess the authors know what they are talking about!