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This book should be tremendously useful for nerds trying to communicate with the fraction of the population that thinks one third of a pound is smaller than one quarter of a pound (based on a true story). Very clear presentation with tons of before/after examples highlighted in little colored boxes. The Florence Nightingale example was particularly interesting to me because she was very successful at turning public health evidence into policy change. Usually when people tell that story they rave...
I personally have an incorrigible phobia towards Mathematics. This paranoia reached its zenith during my primary and high school days. Prior to the onset of every Mathematics examination, I used to be racked by a blazing bout of fever. The doctor attributed it to an innate psychological dread of numbers. The moment the completion bell sounded, and the answer sheets were collected by the invigilator, I would get back to being as bright as a button! Perhaps if my Mathematics teacher has explained
Makes numbers fun!My job requires me to regularly present numbers to large audiences and motivating them to take action. This book has fantastic ideas to make it emotional and fun! Will definitely use tips from here often.
As a math nerd and accountant, I can attest to the power and allure of numbers. Manipulating numbers is a fun pursuit for me, because the rules are plain and I can take pleasure from finding the patterns and totals in any list of numbers. Life isn't like that- non-numerical information is subjective and subject to all sorts of cognitive biases, to the point that you're never quite sure if you've accounted for everything. The problem with numbers geeks is that when we try to interpret those numb
Received as an ARC from the publisher. Started 10-14-21. Finished it in one sitting. First, it's not very long; second, it's not complicated, and third, it's so much fun to read. How do you communicate numbers? Dry stats just don't cut it. You have to make the numbers relevant, simple and familiar. To say a tumor is 1 centimeter large is not as relevant as saying it's the size of a pea. To comprehend the usable water problems in the world, you'd have to understand that if the world's water was p...
I am a fan of Chip Heath's work, so when Netgalley offered his new book, I was happy to get it. Heath has a way of sparking interest in even the most mundane topics, as evidenced in this title, and the fact that I still wanted to read it in my free time. Heath, along with Karla Starr, promotes the idea that context and precise examples can make normally vague or impossibly large numbers concrete and memorable. Using statistics and available research, Heath offers parallel interpretations that pr...
Simple but very powerful premise: while some people have a stronger affinity for numbers, NOBODY actually speaks 'numbers' as well as we speak simple, stories, images, etc... The book illustrates a number of strategies to help make a point w/numbers but do so in a way that actually connects to your audience.
Entertaining examples of how to make numbers more interesting and palatable. Fun and quick read.
I have read all the Heath brothers books and liked them a lot until this one. It plays fast and loose with statistics. For instance, comparing 34% and 14% callbacks of white and black interviewees was ok. comparing 17% and 8% of white and black interviewees with criminal records was ok. But then comparing the 17% and 14% is not ok as the ae based on different pools.Taking the 400 million guns in the US and assigning them to the 300 million people in the US is ok, but then taking the "excessive"
4 stars for the importance and usefulness of the content. Understanding numbers, statistics, and data is essential to being able to engage in productive and make good decisions. This book gives practical advice on how to do just that2 stars because it felt like a book written to fulfill a publishing contract with a minimum number of words per book. Honestly, this could have been 3-4 short articles I’d blog posts
Instead of saying...A single M&M has 4 calories, say...In order to burn off the calories in a single M&M, you'd have to walk two flights of stairs.This was an impulse bookstore purchase that was so outside of my typical MG/YA reading life. And, I loved it.Authors Chip Heath and Karla Starr discuss how to describe numbers that are more understood by all. The book is supported by scientific research and theories and has dozens of side-by-side comparisons to demonstrate each discussion point. We ma...
Can your brain understand the difference in magnitude between a million and a billion? Of course not! Both are just “really big”. This book helps anyone who deals with numbers to help convey their true meaning across. Super approachable, chapters are easy to digest, just overall another great book from Chip Heath!
I am not a numbers person and this book explicitly said that’s ok
A practical find from my local library's Peak Picks shelf!
Hated it at first but this really grew on me towards the end. There was lots of self-congratulation and talk about silver bullets that seems like the norm for this genre. While the authors did talk through a couple of studies in the first section of the book, I was hoping to hear more about the psychology of numbers and some of the science behind these ideas. The ideas in the first several chapters weren't revolutionary and had a huge amount of fluff as the authors blabbed about how great things...