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The Black Culture Industry

3.8/5 ( ratings)

Cashmore's controversial study argues that black culture has been converted into a commodity, usually in the interests of white owned corporations. Using detailed studies of the marketing of Motown, Michael Jackson and the Artist Formerly Known as Prince, Cashmore suggests that inflating the significance of this commodified 'black culture' may actually be counter-productive in the struggle for racial justice.

Language: English

Pages: 212

Format: Paperback

Publisher: Routledge

Release: June 26, 1997

ISBN: 0415120837

ISBN 13: 9780415120838

The Black Culture Industry

3.8/5 ( ratings)

Cashmore's controversial study argues that black culture has been converted into a commodity, usually in the interests of white owned corporations. Using detailed studies of the marketing of Motown, Michael Jackson and the Artist Formerly Known as Prince, Cashmore suggests that inflating the significance of this commodified 'black culture' may actually be counter-productive in the struggle for racial justice.

Language: English

Pages: 212

Format: Paperback

Publisher: Routledge

Release: June 26, 1997

ISBN: 0415120837

ISBN 13: 9780415120838

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