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Beckham

4.4/5 ( ratings)

There has never been an athlete quite like David Beckham, or, more accurately, there have been any number of athletes like Beckham, but never a celebrity. His global status is challenged only by Tiger Woods: all over the world, people adore, venerate, even worship the boy with decorously pale looks and a wife from the once mighty Spice Girls. In this serious analysis of Beckham and the culture of which he is part, Ellis Cashmore strips away the public persona of Beckham to examine the real reasons why Beckham has become the celebrity athlete par excellence. Is it because he is a great football player? Because of his supermodel looks, or his debonair dress sense? His rejection of the macho values typically associated with football? His marriage to Posh? Cashmore asks all the questions but uncovers different answers. Beckham has come to the fore at a unique time in history: when celebrity is venerated, when sport is entertainment and when Essex boys are icons. This is a book about the Beckham phenomenon.

Language: English

Pages: 210

Format: Hardcover

Publisher: Polity Press

Release: December 10, 2002

ISBN: 0745630502

ISBN 13: 9780745630502

Beckham

4.4/5 ( ratings)

There has never been an athlete quite like David Beckham, or, more accurately, there have been any number of athletes like Beckham, but never a celebrity. His global status is challenged only by Tiger Woods: all over the world, people adore, venerate, even worship the boy with decorously pale looks and a wife from the once mighty Spice Girls. In this serious analysis of Beckham and the culture of which he is part, Ellis Cashmore strips away the public persona of Beckham to examine the real reasons why Beckham has become the celebrity athlete par excellence. Is it because he is a great football player? Because of his supermodel looks, or his debonair dress sense? His rejection of the macho values typically associated with football? His marriage to Posh? Cashmore asks all the questions but uncovers different answers. Beckham has come to the fore at a unique time in history: when celebrity is venerated, when sport is entertainment and when Essex boys are icons. This is a book about the Beckham phenomenon.

Language: English

Pages: 210

Format: Hardcover

Publisher: Polity Press

Release: December 10, 2002

ISBN: 0745630502

ISBN 13: 9780745630502

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