Avant Garde

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From 1/68-7/71, Ginzburg published Avant Garde, which like Eros was a handsome periodical. His age & federal conviction had calmed him down some by this time: Avant Garde couldn't be termed obscene, but it is filled with creative imagery often caustically critical of American society & government, sexual themes & crude language by the standards of the time. One cover featured a naked pregnant woman; another had a parody of Willard's famous patriotic painting, "The Spirit of '76", with a white woman & black man.
Avant Garde had a modest circulation but was extremely popular in certain circles, including NY’s advertising & editorial art directors. Herbert F. Lubalin , a post-modern design guru & International Typefont Corporation founder, was Ginzburg's collaborator on four of his magazines, including Avant Garde, which gave birth to a well-known typeface of the same name. It was originally intended primarily for use in logos. It was inspired by Ginzburg & his wife, designed by Lubalin, & realized by Lubalin's assistants & a partner, Tom Carnese. It's characterized by geometrically perfect round strokes; short, straight lines; a large number of ligatures & negative kerning. International Typefont released a full version in 1970.