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Nir Eyal Collection 2 Books Set (Indistractable, Hooked)

3.9/5 ( ratings)

Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Collectively:

Nir Eyal Collection 2 Books Set:

Indistractable:
In Indistractable, behavioural designer Nir Eyal shows what life could look like if you followed through on your intentions. Instead of suggesting a digital detox, Eyal reveals the hidden psychology driving you to distraction, and teaches you how to make pacts with yourself to keep your brain on track. Indistractable is a guide to making decisions and seeing them through.

Hooked:
Nir Eyal answers these questions with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.

Format: Hardcover

Publisher: Bloomsbury Publishing/Portfolio Penguin

Release: May 05, 2022

ISBN: 9123934204

ISBN 13: 9789123934201

Nir Eyal Collection 2 Books Set (Indistractable, Hooked)

3.9/5 ( ratings)

Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Collectively:

Nir Eyal Collection 2 Books Set:

Indistractable:
In Indistractable, behavioural designer Nir Eyal shows what life could look like if you followed through on your intentions. Instead of suggesting a digital detox, Eyal reveals the hidden psychology driving you to distraction, and teaches you how to make pacts with yourself to keep your brain on track. Indistractable is a guide to making decisions and seeing them through.

Hooked:
Nir Eyal answers these questions with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.

Format: Hardcover

Publisher: Bloomsbury Publishing/Portfolio Penguin

Release: May 05, 2022

ISBN: 9123934204

ISBN 13: 9789123934201

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