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Extremely valuable book for anyone building products designed to engage people frequently. Given that I think daily about how to make Goodreads better and more engaging for people, this was a useful book. I think I knew a lot of it already, but often being forced to think about things again can be useful - and there are a few useful new ways of thinking about things that I learned. One of the main useful ideas the book talks about in engaging users is having triggers to bring the user back to th...
There is buzz about this book in the SF tech scene. After reading it, I know why!It's well researched. It's interesting. And it's thought-provoking. Nir Eyar masterfully weaves his insights of technology, business and psychology into his four-fold model, which explains how to create habit-forming products.Whether you are an entrepreneur just getting started, a psychologist seeking depth or an avid reader wanting to know more about the world around us, you'll love this book!
I decided to read this book, because I am a long-time follower of the author's blog. Being a psychologist that works in user experience design, I at first was not sure how much I'd gain from a book written on a subject I consider myself to have deep knowledge of. However, I found it to be a great book and I did learn a lot. I'd recommend this book for anyone that's interested in learning how psychological mechanisms can be used to form habits, and therefore keep people "hooked" on their products...
I've been an avid read of Nir Eyal's blog (nirandfar.com) for over a year. When he asked if I wanted to work on the book with him, I immediately jumped on the opportunity. I have learned an incredible amount since then that have and will continue to guide my product decisions and perspective on technology.Although I'm clearly biased toward the book, I would not have spent several dozen hours writing and working with Nir if I didn't believe it would be valuable for others.
This book is great. It has a very clear structure, all information is relevant and to the point. It's pretty short, easy to read, but provides a comprehensive view on the topic.What I loved the most was the fact that author backed up all his statements with evidence. At the end of the book he provides citations, lists scientific studies and articles he mentions. Little personal opinion, a lot of useful info. It's curious how the tech-related psychological research lines up neatly with what I've
Absolutely loved this book! Nir's writing is down-to-earth and accessible, his ideas are actionable with section-end bulleted summaries and short exercises. This is the practical guide you to building your own habit-forming product grounded in valid principles of psychology!! A must read for every entrepreneur and product professional.
Excellent, well-written book. I've been reading Nir's blog for a while now so was already a fan. Nir and Ryan do a great job of bringing everything together in the Hooked process and laying it out in a logical and motivating way. The book takes you through the theory, giving examples to bring the theory alive and then provides exercises at the end of each chapter to help you take what you've learned and immediately apply it to your own product or service. It was refreshing to see a lot of new st...
Would've given it 1 star, but since it got me to actually download the Bible App to see why Goodreads is constantly #8 to its #7, I threw it an extra star.
I highly recommend this book for anyone building a technology company or anyone who has interest in products.As someone who's spend the last couple of years reading extensively about product and user psychology, I didn't find the book extremely insightful, but the book is very good for anyone who wants to get a baseline understanding of how to build and reinforce habits in products.Books like this are worth their value because they give you a new lens to see the world. The success state would be...
Yep, one way or another, we are all gonna get hooked.
When I was furiously networking in the summer of 2017, a chance encounter lead to a conversation on books and I heard my quarry say - "I don't read business books that are less than 10 years old". I remember coming away from that exchange thinking - Waw! What a tool! However, this book has now made me see the wisdom in that offhand comment.Hooked is roundly recommended by every product person and builder of any repute in tech. Either these simple haven't read the book or they are just plain stup...
Meticulous, well research and concise. This book has received a lot of attention in and for good reasons. If I was building a business right not and had to solve the problem of engagement and was allowed only one book to reference from, this would be it and I think that in itself says a lot. It is not perfect, but Nir gets his ideas and research across very clearly which is something valuable.
As a product designer, this book is a perfect introduction to behavioral product psychology. It’s written in a humble and inquisitive tone. The objective literary style spoke to my research-based soul. I'm constantly seeking to follow the works (and words) of those who are solving real problems in the world. Nir Eyal is one of them. I definitely recommend the book. It’s a quick read, with the feel of an extended blog post (my only criticism, really). After completing Hooked, I emailed Nir to tha...
A book written by an alien who pretends to be an app creator. The advice in the book is sound, even if self-evident in a lot of cases. But the tone and the cheerful, bubbly voice the author uses to talk about hooking people on digital apps is creepy. When the author talks about apps and digital marketing, he almost passes for homo sapiens. But then he starts giving examples from other areas and the mask slips off. He says that people loved watching Breaking Bad because the show provided variable...
