A new book celebrating the experimental typography of Dutch graphic designer Jurriaan Schrofer.
He was a pioneer in corporate identity; a designer of photo books; and art director of the architectural magazine Forum. Most of all he was an experimentalist in letterforms and typography.
Design writer Frederike Huygen describes his work as ‘research into perception, visual effects and the optical illusion of perspective: or the interplay of letterform, pattern and meaning.’ She also refers to him as a ‘computer-designer before the computer’.
The book is luxuriously printed with a spot Pantone and has an open printed spine.
A new book celebrating the experimental typography of Dutch graphic designer Jurriaan Schrofer.
He was a pioneer in corporate identity; a designer of photo books; and art director of the architectural magazine Forum. Most of all he was an experimentalist in letterforms and typography.
Design writer Frederike Huygen describes his work as ‘research into perception, visual effects and the optical illusion of perspective: or the interplay of letterform, pattern and meaning.’ She also refers to him as a ‘computer-designer before the computer’.
The book is luxuriously printed with a spot Pantone and has an open printed spine.