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Herb Lubalin: Typographer

Adrian Shaughnessy

4/5 ( ratings)

Herb Lubalin claimed not to be a great typographer. ‘In fact,’ he said, ‘I’m terrible, because I don’t follow the rules.’ This new book proves the opposite. On every page it features Lubalin’s typographic genius , and places him at the forefront of 20th century typographic innovation.

He even had names for what he did: he described it as ‘graphic expressionism’ or ‘conceptual typography’. Using his ability to adapt, merge and create new typographic forms, he was able to enhance and amplify meaning in ways that hadn’t been seen before.

Having published two books celebrating the genius of Herb Lubalin as a graphic designer working in many spheres, this new volume concentrates solely on Lubalin’s typography.

It comes with new texts, new design, new photography, and lots of previously unpublished material – and with a price tag that makes it accessible to a wide audience.

Language: English

Pages: 208

Format: Paperback

Publisher: Unit Editions

Release: May 10, 2022

ISBN: 0993231659

ISBN 13: 9780993231650

Herb Lubalin: Typographer

Adrian Shaughnessy

4/5 ( ratings)

Herb Lubalin claimed not to be a great typographer. ‘In fact,’ he said, ‘I’m terrible, because I don’t follow the rules.’ This new book proves the opposite. On every page it features Lubalin’s typographic genius , and places him at the forefront of 20th century typographic innovation.

He even had names for what he did: he described it as ‘graphic expressionism’ or ‘conceptual typography’. Using his ability to adapt, merge and create new typographic forms, he was able to enhance and amplify meaning in ways that hadn’t been seen before.

Having published two books celebrating the genius of Herb Lubalin as a graphic designer working in many spheres, this new volume concentrates solely on Lubalin’s typography.

It comes with new texts, new design, new photography, and lots of previously unpublished material – and with a price tag that makes it accessible to a wide audience.

Language: English

Pages: 208

Format: Paperback

Publisher: Unit Editions

Release: May 10, 2022

ISBN: 0993231659

ISBN 13: 9780993231650

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