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Why People Buy

John O'Shaughnessy

3/5 ( ratings)

Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones,
increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is must reading for anyone involved in selling or buying.

Language: English

Pages: 208

Format: Paperback

Publisher: Oxford University Press, USA

Release: December 21, 1989

ISBN: 0195040872

ISBN 13: 9780195040876

Why People Buy

John O'Shaughnessy

3/5 ( ratings)

Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones,
increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is must reading for anyone involved in selling or buying.

Language: English

Pages: 208

Format: Paperback

Publisher: Oxford University Press, USA

Release: December 21, 1989

ISBN: 0195040872

ISBN 13: 9780195040876

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