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Competitive Marketing (RLE Marketing): A Strategic Approach (Routledge Library Editions: Marketing)

John O'Shaughnessy

0/5 ( ratings)

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

Language: English

Pages: 726

Format: Kindle Edition

Release: September 15, 2014

Competitive Marketing (RLE Marketing): A Strategic Approach (Routledge Library Editions: Marketing)

John O'Shaughnessy

0/5 ( ratings)

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

Language: English

Pages: 726

Format: Kindle Edition

Release: September 15, 2014

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