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Considering a franchise? Start here!What an interesting twist on giving value! If you have ever considered going the franchise route as an entrepreneur, this book is a definite must-read!The author shows his commitment to "radical & relentless transparency" to be a whole lot more than just words, by clarifying the murky waters surrounding the franchising industry and processes.First, he explains some of the ways that becoming a business owner changes you and your perspective. By starting out wit...
It's half about the franchising process and half about strengthening yourself mentally as an entrepreneur; perhaps these should have been separate volumes (given that the title suggests there will be more volumes).
Entrepreneur Christopher Myers has been inspired to share the truths of becoming a franchisee that he learned through his own experiences. His experiences did not come by becoming a franchisee, but through his own business, BodeTree where he consults with small business owners. The keyword that I picked up in the beginning of his book, The Enlightened Franchisee, Vol. 1: Straight Talk From The Franchising Industry's Radical Outsiders was ‘transparency’. This is something that is not always found...