Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Create Free Account

Is Military Advertising Effective?: An Estimate Methology and Applications to Recuiting in the 1980s and 90s

James N. Dertouzos

0/5 ( ratings)

The Defense Department has been spending over USD100 million annually on recruiting advertising. Previous econometric studies of military advertising 1s effects have relied on data from time periods Unlike today 1s and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising 1s effectiveness and illustrates them using early 1980s and mid-1990s data.

Language: English

Pages: 96

Format: Paperback

Publisher: RAND Corporation

Release: January 19, 2004

ISBN: 0833033417

ISBN 13: 9780833033413

Is Military Advertising Effective?: An Estimate Methology and Applications to Recuiting in the 1980s and 90s

James N. Dertouzos

0/5 ( ratings)

The Defense Department has been spending over USD100 million annually on recruiting advertising. Previous econometric studies of military advertising 1s effects have relied on data from time periods Unlike today 1s and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising 1s effectiveness and illustrates them using early 1980s and mid-1990s data.

Language: English

Pages: 96

Format: Paperback

Publisher: RAND Corporation

Release: January 19, 2004

ISBN: 0833033417

ISBN 13: 9780833033413

More books from James N. Dertouzos

Evaluation of the South Oxnard Challenge Project, 1997-2001

Facilitating Effective Reform in Army Acquisition

Performance Evaluation and Army Recruiting

The Economic Costs and Implications of High-Technology Hardware Theft

Human Resource Management and Army Recruiting: Analyses of Policy Options

Fair Value Accounting, Historical Cost Accounting, and Systemic Risk: Policy Issues and Options for Strengthening Valuation and Reducing Risk

Rate this book!

Write a review?