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An Introduction to AskNshare TM Model of Consumer Marketing: A Case Study at Fan's Cafe in CapitaLand Mall, Shanghai: Second Edition

An Introduction to AskNshare TM Model of Consumer Marketing: A Case Study at Fan's Cafe in CapitaLand Mall, Shanghai: Second Edition

Jiangying Zhang
0/5 ( ratings)
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The cost of delivering new customers to any service provider’s business is a significant percentage, perhaps 25% to 35%, of the total cost of doing business. The Traditional Advertising Model of marketing is not efficient because we cannot track the flow of the print, TV, radio or Internet advertising message, nor can we determine how that message is processed by the consumer.
With the AskNshare model of marketing, the existing customer’s experience is utilized to deliver new customers to any business. The cost of acquiring a new customer by word of mouth, when augmented by the AskNshare method of encouraging new business, is significantly less expensive than traditional advertising.
The AskNshare model involves exit poll information being gathered when a customer pays their bill. A discount coupon is offered to every customer who completes the exit poll, and that coupon can be freely shared with friends and relatives, along with the personal recommendation of the person who received the coupon.
The customer is “Asked” about their experience when they pay their bill, and they then “Share” the coupon with their friends. Thus, “AskNshare”, a business model that encourages new customers by positive word-of-mouth, and a discount, to sweeten the new customer’s experience.
The objective of this investigation is to prove that the AskNshare method for increasing customer traffic and business profit is significantly more effective than advertising expenditures that depend on using print, TV, radio or Internet advertising.
This study will generate a consumer experience score based on these important business characteristics; Location, Service, Social appeal, Price, & Food quality or at a popular restaurant in one of the malls owned by CapitaLand Mall Asia in Shanghai, China.
Each customer who answered the AskNshare exit survey was given an AskNshare coupon which he or she could use for their next visit, or give to a friend who would then become a new customer.
We track each coupon and measure the return rate of all coupons. Customer recommendations, “word-of-mouth”, increases the return rate of coupons and thus increases the businesses’ net profit by delivering new customers, and encourages the return of existing customers, both of which use the AskNshare coupons.
Language
English
Pages
21
Format
Kindle Edition
Publisher
AskNshare, LLC
Release
January 06, 2016

An Introduction to AskNshare TM Model of Consumer Marketing: A Case Study at Fan's Cafe in CapitaLand Mall, Shanghai: Second Edition

Jiangying Zhang
0/5 ( ratings)
Read Download
The cost of delivering new customers to any service provider’s business is a significant percentage, perhaps 25% to 35%, of the total cost of doing business. The Traditional Advertising Model of marketing is not efficient because we cannot track the flow of the print, TV, radio or Internet advertising message, nor can we determine how that message is processed by the consumer.
With the AskNshare model of marketing, the existing customer’s experience is utilized to deliver new customers to any business. The cost of acquiring a new customer by word of mouth, when augmented by the AskNshare method of encouraging new business, is significantly less expensive than traditional advertising.
The AskNshare model involves exit poll information being gathered when a customer pays their bill. A discount coupon is offered to every customer who completes the exit poll, and that coupon can be freely shared with friends and relatives, along with the personal recommendation of the person who received the coupon.
The customer is “Asked” about their experience when they pay their bill, and they then “Share” the coupon with their friends. Thus, “AskNshare”, a business model that encourages new customers by positive word-of-mouth, and a discount, to sweeten the new customer’s experience.
The objective of this investigation is to prove that the AskNshare method for increasing customer traffic and business profit is significantly more effective than advertising expenditures that depend on using print, TV, radio or Internet advertising.
This study will generate a consumer experience score based on these important business characteristics; Location, Service, Social appeal, Price, & Food quality or at a popular restaurant in one of the malls owned by CapitaLand Mall Asia in Shanghai, China.
Each customer who answered the AskNshare exit survey was given an AskNshare coupon which he or she could use for their next visit, or give to a friend who would then become a new customer.
We track each coupon and measure the return rate of all coupons. Customer recommendations, “word-of-mouth”, increases the return rate of coupons and thus increases the businesses’ net profit by delivering new customers, and encourages the return of existing customers, both of which use the AskNshare coupons.
Language
English
Pages
21
Format
Kindle Edition
Publisher
AskNshare, LLC
Release
January 06, 2016

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