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An Investigation of AskNshare Model of Consumer Marketing in a Modern Metropolis : A Case Study at Fan's Cafe in Cloud Nine Shopping Mall, Shanghai (AskNshare Technical Report CN-2013-Apr)

An Investigation of AskNshare Model of Consumer Marketing in a Modern Metropolis : A Case Study at Fan's Cafe in Cloud Nine Shopping Mall, Shanghai (AskNshare Technical Report CN-2013-Apr)

Jiangying Zhang
4/5 ( ratings)
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This technical report is the product of collaboration between AskNshare, LLC, a division of Bose International Investment Fund, LLC and Shanghai Bo Chen Business Consulting Co., Ltd. AskNshare.net is a disruptive social media powered market research platform for consumer service providers. In this report, the foundation of AskNshare Model of marketing is proposed; and its advantages compared to the Traditional Advertisement Model is discussed. Further, AskNshare model is applied to a medium sized restaurant located in one of the CapitaMall Asia Malls in Shanghai.

The cost of acquiring new customers to any service provider’s business is a significant percentage of total cost of doing business. The Traditional Advertisement Model of marketing is not efficient since we can not track the flow of advertising message, and how it attracts a consumer. In the proposed AskNshare model of marketing, the existing customer’s experience is utilized to bring a new customer. The cost of acquiring a new customer is significantly lower than that of TAM model.

The objective of this investigation is to measure the real time consumer experience at a popular restaurant in one of the malls owned by the Capita Mall Asia in Shanghai. Each consumer who took AskNshare real time survey was given an AskNshare coupon which he could use for the next visit. We track the flow of the coupon and measure the return rate of coupon. The recommendations are made to increase the return rate of the coupon and thus to increase the net profit.
Visit the link to read feedback from AskNshare.
http://www.asknshare.net/asknshare_en...
Language
English
Pages
21
Format
Kindle Edition
Publisher
AskNshare, LLC
Release
April 01, 2013

An Investigation of AskNshare Model of Consumer Marketing in a Modern Metropolis : A Case Study at Fan's Cafe in Cloud Nine Shopping Mall, Shanghai (AskNshare Technical Report CN-2013-Apr)

Jiangying Zhang
4/5 ( ratings)
Read Download
This technical report is the product of collaboration between AskNshare, LLC, a division of Bose International Investment Fund, LLC and Shanghai Bo Chen Business Consulting Co., Ltd. AskNshare.net is a disruptive social media powered market research platform for consumer service providers. In this report, the foundation of AskNshare Model of marketing is proposed; and its advantages compared to the Traditional Advertisement Model is discussed. Further, AskNshare model is applied to a medium sized restaurant located in one of the CapitaMall Asia Malls in Shanghai.

The cost of acquiring new customers to any service provider’s business is a significant percentage of total cost of doing business. The Traditional Advertisement Model of marketing is not efficient since we can not track the flow of advertising message, and how it attracts a consumer. In the proposed AskNshare model of marketing, the existing customer’s experience is utilized to bring a new customer. The cost of acquiring a new customer is significantly lower than that of TAM model.

The objective of this investigation is to measure the real time consumer experience at a popular restaurant in one of the malls owned by the Capita Mall Asia in Shanghai. Each consumer who took AskNshare real time survey was given an AskNshare coupon which he could use for the next visit. We track the flow of the coupon and measure the return rate of coupon. The recommendations are made to increase the return rate of the coupon and thus to increase the net profit.
Visit the link to read feedback from AskNshare.
http://www.asknshare.net/asknshare_en...
Language
English
Pages
21
Format
Kindle Edition
Publisher
AskNshare, LLC
Release
April 01, 2013

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