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How to Advertise: What Works, What Doesn't - And Why

4.2/5 ( ratings)

By any measure, How to Advertise is a classic. An authoritative and comprehensive guide to effective advertising, it is widely used by advertisers, agencies and business schools. This paperback edition includes chapters on the Internet and interactive media, relationship marketing, integrated communications, creativity and ideas, as well as fresh insights and new examples throughout.

Language: English

Pages: 218

Format: Paperback

Publisher: Kogan Page

Release: September 03, 2005

ISBN: 0749444622

ISBN 13: 9780749444624

How to Advertise: What Works, What Doesn't - And Why

4.2/5 ( ratings)

By any measure, How to Advertise is a classic. An authoritative and comprehensive guide to effective advertising, it is widely used by advertisers, agencies and business schools. This paperback edition includes chapters on the Internet and interactive media, relationship marketing, integrated communications, creativity and ideas, as well as fresh insights and new examples throughout.

Language: English

Pages: 218

Format: Paperback

Publisher: Kogan Page

Release: September 03, 2005

ISBN: 0749444622

ISBN 13: 9780749444624

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