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The New How To Advertise

3.5/5 ( ratings)

With over 100,000 copies sold, this has been an industry guidebook for the last 15 years. Now the authors have reevaluated the industry and produced the most comprehensive advertising tool for the 1990s. Includes what works, what doesn't, and why, fresh examples, case histories, and principles for effective ads. Illustrated throughout.

Language: English

Format: Hardcover

Publisher: St. Martin's Press

Release: June 01, 1992

ISBN: 0312077890

ISBN 13: 9780312077891

The New How To Advertise

3.5/5 ( ratings)

With over 100,000 copies sold, this has been an industry guidebook for the last 15 years. Now the authors have reevaluated the industry and produced the most comprehensive advertising tool for the 1990s. Includes what works, what doesn't, and why, fresh examples, case histories, and principles for effective ads. Illustrated throughout.

Language: English

Format: Hardcover

Publisher: St. Martin's Press

Release: June 01, 1992

ISBN: 0312077890

ISBN 13: 9780312077891

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