The Marketing Power of Music: Music and Television

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In a market oversaturated with content, consumer engagement is king - music can be your key to the throne.

The Marketing Power of Music: Music and Television explores the number of ways that a television show can leverage music as a marketing tool to increase the engagement level of its viewers. The book discusses the key audio touchpoints a television show has at its disposal, and offers insight on how a show can develop a strong music strategy to maximize those touchpoints.

Each section provides a comprehensive case study and exclusive interviews with the industry’s top music executives, including Gary Calamar , Russell Ziecker , Ann Kline , John Houlihan , and more.

The author of the book, Eric Sheinkop, is the founder and president of Music Dealers, a full-service music agency and music licensing company that works with television shows, brands, ad agencies, films, and more. Sheinkop is frequently tapped as a leading industry resource for his expertise and creative vision in the field. In The Marketing Power of Music, Sheinkop explains some of television’s greatest triumphs in music strategy and offers innovative solutions for the industry’s sonic downfalls.

Some of the questions explored in the book include:
- How does a television show develop its own unique sound?
- What is the benefit of working with independent artists?
- How can television shows apply music in their social media strategies?
- What is the future of music supervision in television?

Designed for a wide audience of television professionals, ranging from prospective music supervisors to experienced studio execs, The Marketing Power of Music offers an in-depth yet easy-to-read investigation into the world of music in media. Novices and experts alike will benefit from Sheinkop’s unique exploration of the marketing power of music in television.