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Hit Brands: How Music Builds Value for the World's Smartest Brands

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Every brand should have a soundtrack. Three leading industry experts show how to create a successful music strategy for brands.

Sonic branding is an intrinsic part of the strategy of the world's leading brands; the music they use has become some of the most famous on the planet. The use of sound and music makes brands instantly identifiable and helps define their personalities.

Hit Brands is a practical guide from three pioneers of music branding that will demonstrate how to use music to promote a brand with coherence and consistency, whilst remaining relevant to the target audience. Case studies include: Nokia, Nestle, Coca Cola, Universal Music, Warner Music, Barclays Bank, Live Nation, Pepsi, Viacom, Syco, Orange, and Mastercard.

Language: English

Pages: 212

Format: Hardcover

Publisher: Palgrave Macmillan

Release: November 28, 2013

ISBN: 1137271477

ISBN 13: 9781137271471

Hit Brands: How Music Builds Value for the World's Smartest Brands

0/5 ( ratings)

Every brand should have a soundtrack. Three leading industry experts show how to create a successful music strategy for brands.

Sonic branding is an intrinsic part of the strategy of the world's leading brands; the music they use has become some of the most famous on the planet. The use of sound and music makes brands instantly identifiable and helps define their personalities.

Hit Brands is a practical guide from three pioneers of music branding that will demonstrate how to use music to promote a brand with coherence and consistency, whilst remaining relevant to the target audience. Case studies include: Nokia, Nestle, Coca Cola, Universal Music, Warner Music, Barclays Bank, Live Nation, Pepsi, Viacom, Syco, Orange, and Mastercard.

Language: English

Pages: 212

Format: Hardcover

Publisher: Palgrave Macmillan

Release: November 28, 2013

ISBN: 1137271477

ISBN 13: 9781137271471

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