Helping Customers Choose

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Anyone working with customers understands how difficult it may be for the customer to make a purchase decision. In this practical guide we look at choosing from the customer's perspective. “Helping Customers Choose” will assist the reader when navigating their customers through the decision making process.
Written in non-academic language it combines 30 years of retail experience with more than 1,000 studies in the fields of economics, neuroscience, as well as consumer, social, and marketing psychology.
Each chapter contains a summary as well as helpful suggestions.
"Helping Customers Choose", is an invaluable resource for retailers, buyers, vendors, marketers, advertisers, sellers, wholesalers, and business students.
This book was originally published as “Helping Shoppers Shop” and written for retailers; however, based on readers’ feedback from other industries - such as real estate, psychology, even farming - who found our book extremely valuable and applicable to their areas of expertise, we renamed the title.
Roy Klomp, founder of Klomp Retail Solutions, has spent over 30 years in the retail business. Starting on the sales floor and back room, he has occupied leadership positions with major retailers in the areas of marketing, merchandising, space planning, store design and operations.
www.KlompRetailSolutions.com