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Helping Shoppers Shop - Volume 1: Choosing

Rynder Roy Klomp

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A practical guide, “Helping Shoppers Shop - Volume 1: Choosing” focuses on the shopper's product selection process during the Goal Setting, Choosing, Price Evaluation, and Using phases.
Written in non-academic language it combines over 30 years of retail experience with more than 1,000 studies in the fields of economics, as well as consumer, social, and marketing psychology.
Each chapter contains a summary as well as suggestions for implementing topics covered.
“Helping Shoppers Shop” is an invaluable resource for retailers, buyers, vendors, marketers, advertisers, sellers, wholesalers, and business students.

Roy Klomp, founder of Klomp Retail Solutions, has spent over 30 years in the retail business. Starting on the sales floor and back room, he has also occupied leadership positions with major retailers in the areas of marketing, merchandising, space planning, store design and operations.
www.KlompRetailSolutions.com

Language: English

Pages: 442

Format: Kindle Edition

Publisher: Klomp Retail Solutions

Release: October 29, 2012

Helping Shoppers Shop - Volume 1: Choosing

Rynder Roy Klomp

0/5 ( ratings)

A practical guide, “Helping Shoppers Shop - Volume 1: Choosing” focuses on the shopper's product selection process during the Goal Setting, Choosing, Price Evaluation, and Using phases.
Written in non-academic language it combines over 30 years of retail experience with more than 1,000 studies in the fields of economics, as well as consumer, social, and marketing psychology.
Each chapter contains a summary as well as suggestions for implementing topics covered.
“Helping Shoppers Shop” is an invaluable resource for retailers, buyers, vendors, marketers, advertisers, sellers, wholesalers, and business students.

Roy Klomp, founder of Klomp Retail Solutions, has spent over 30 years in the retail business. Starting on the sales floor and back room, he has also occupied leadership positions with major retailers in the areas of marketing, merchandising, space planning, store design and operations.
www.KlompRetailSolutions.com

Language: English

Pages: 442

Format: Kindle Edition

Publisher: Klomp Retail Solutions

Release: October 29, 2012

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