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Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course

Leonard M. Lodish

4.1/5 ( ratings)

The first and only guide to a subject of vital interest to every entrepreneur
Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive.
o The first book devoted exclusively to marketing strategies for new entrepreneurial ventures
o Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet

Language: English

Pages: 288

Format: Hardcover

Publisher: John Wiley & Sons

Release: February 15, 2001

ISBN: 0471382442

ISBN 13: 9780471382447

Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course

Leonard M. Lodish

4.1/5 ( ratings)

The first and only guide to a subject of vital interest to every entrepreneur
Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive.
o The first book devoted exclusively to marketing strategies for new entrepreneurial ventures
o Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet

Language: English

Pages: 288

Format: Hardcover

Publisher: John Wiley & Sons

Release: February 15, 2001

ISBN: 0471382442

ISBN 13: 9780471382447

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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

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