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What Matters Most in Internet Retailing - Journal Article

Leonard M. Lodish

4/5 ( ratings)

Online retailing is far and away the fastest growing retail sector in the United States. The growth is being fed by two forces: traditional retailers are getting their “Internet acts” together, and “pure play” retailers are becoming increasingly innovative.

The authors studied two groups: online retailers selling popular-brand consumables for the home, such as laundry detergent, pet supplies and diapers ; and online retailers selling specialty items, including fashion eyeglasses and apparel for men . They came up with a set of findings that may have important implications not just for pure-play Internet retailers but for more traditional retailers, too.

Pages: 13

Format: Kindle Edition

Publisher: MIT Sloan Management Review

Release: October 01, 2012

What Matters Most in Internet Retailing - Journal Article

Leonard M. Lodish

4/5 ( ratings)

Online retailing is far and away the fastest growing retail sector in the United States. The growth is being fed by two forces: traditional retailers are getting their “Internet acts” together, and “pure play” retailers are becoming increasingly innovative.

The authors studied two groups: online retailers selling popular-brand consumables for the home, such as laundry detergent, pet supplies and diapers ; and online retailers selling specialty items, including fashion eyeglasses and apparel for men . They came up with a set of findings that may have important implications not just for pure-play Internet retailers but for more traditional retailers, too.

Pages: 13

Format: Kindle Edition

Publisher: MIT Sloan Management Review

Release: October 01, 2012

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