Harnessing Your Why -- How To Make Your Business Create Money

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Today, for every 100 businesses or entrepreneurial start-ups that open, 90 close. Discover the easy-to-fix but often not thought of missing link that most failing businesses share. It does not matter if you are an owner/operator entrepreneur or a business partner, discover how to turn your business around to improve profits and your bottom line.

This book addresses topics such as:
- Tough Questions Require Tough Answers
- Tough Questions Demand That All Blinders Be Removed
- Your "WHY" Calls You Forward In Life To Succeed
- In Business Your "WHY" Hold You Accountable To Success
- Harnessing Our "WHY"
- A Selfless "WHY" Out-lives Us
- Knowing Our "WHY" Shapes Visions That Reach Beyond Us
- Change Is Inevitable -- Grow With It
- Understanding The "Molecular Structure" Of A Business
- Mastering Business Is All About Mastering Change
- Managing The Human Element Through Seasons Of Change
- Priced For Profitability
- How To Price Business Services
- Breaking Down The True Costs In Providing A Service
- How To Determine A Fair Profit Margin For A Service Related Business
- How To Price A Business Product
- Pricing Models And Formulas
- Understanding Gross Margin And Net Margin
- Defining Your Break Even Volume
- Understanding Competitive Pricing
- Understanding Markup Pricing
- Why Business Innovation Is So Important
- Understanding The Two Differing Types Of Innovation
- Sell Only What Profits
- The True Mandate Of Every Business
- The Two Real Sources Of Economic Cash Flow
- Choose The Battles That Build Your Bottom Line
- Filters For Workplace Battles
- Filters For Customer Battles
- Six Steps To Effective Conflict Resolution
- Manage Your Time For Maximum Profitability
- 9 Time Management Mistakes That Erode Your Bottom Line
- 12 Keys To Profitable Time Management
- Nurture A Growth Mentality
- The Five Stages Of Young Business Growth
- Profit By Leaving Your Comfort Zone At Home
- Pushing The Boundaries Of Your Comfort Zone Increases Your Profitability
- We Are Born To Be Natural Risk Takers
- The Value Of Fear

We live in a fast changing economy where customer loyalty has quickly become a thing of the past. For those of us in business, “making a living” is requiring a whole new focus – a deeper mandate to succeed in the face of fiscal fury. Making it in today’s business market requires a new mind-set, one that beckons business owners back to a world of common sense practicalities.

With inexperienced leaders now at the helm of many small businesses, the role of wearing so many different hats in the workplace leaves little time for innovation and product expansion.

Today, change is the new constant, and if our businesses are not changing...if they are not growing...then our businesses are not only dying a slow death, but reality suggests they are already dead and simply waiting for us to announce the date and time of the funeral.

“Harnessing Your Why – How To Make Your Business Create Money” by James C. Tanner, delves into the necessity of re-identifying your “WHY” for being in business.

The same way we harness a horse to control it's direction, in business we must learn to harness the powerful strength of our “WHY” to direct our business into the path of a more profitable future.