Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Create Free Account

Buying In: The Secret Dialogue Between What We Buy and Who We Are

0/5 ( ratings)

Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

Language: English

Pages: 261

Format: Hardcover

Release: January 01, 2008

ISBN 13: 9781400063918

Buying In: The Secret Dialogue Between What We Buy and Who We Are

Rob Walker

0/5 ( ratings)

Read Download

Language: English

Pages: 261

Format: Hardcover

Release: January 01, 2008

ISBN 13: 9781400063918

More books from Rob Walker

Significant Objects: 100 Extraordinary Stories About Ordinary Things

3.5/5 ( ratings)

The Art of Noticing: 131 Ways to Spark Creativity, Find Inspiration, and Discover Joy in the Everyday

3.9/5 ( ratings)

The Art of Noticing for Writers: From The Art of Noticing (A Vintage Short)

Subscribe to Read | $0.00

Popular Genres

Subscribe to Read | $0.00

Buying In: The Secret Dialogue Between What We Buy and Who We Are

Buying In: The Secret Dialogue Between What We Buy and Who We Are

Buying In: The Secret Dialogue Between What We Buy and Who We Are

More books from Rob Walker

Significant Objects: 100 Extraordinary Stories About Ordinary Things

The Art of Noticing: 131 Ways to Spark Creativity, Find Inspiration, and Discover Joy in the Everyday

The Art of Noticing for Writers: From The Art of Noticing (A Vintage Short)

Research as Social Change: New Opportunities for Qualitative Research

Do Nuns Wear Knickers?: True Stories of School Life and What We Really Learned (Melaleuca Blue Anthologies Book 3)

The New York Times Magazine, September 4, 2005

The Art of Noticing (Hardcover) (Chinese Edition)

City Tech: 20 Apps, Ideas, and Innovations Changing the Urban Landscape

Record Breakers at the Olympic Games

Stealing

Trampolining for Coaches and Performers (Other Sports)

This Consumer Heaven

The Art of Noticing: 131 Ways to Spark Creativity, Find Inspiration, and Discover Joy in the Everyday

A New Place

Letters from New Orleans

Shift!: How to Make Channel Shift Happen in Housing

Lost Objects

Letters from New Orleans

Significant Objects

Significant Objects