From the back cover: "We believe there’s a lack of common understanding and practical advice on implementing digital transformation programmes in the housing space. This book draws on our experience of delivering such programmes and includes insights from UK housing professionals who talk frankly about their experiences of running channel shift projects." In Shift! we describe four key hallmarks of successful channel-shift projects in the housing space to help make this happen: 1: Mindset, 2: Planning, 3: Delivery, 4: Measurement & improvement
Pages
176
Format
Paperback
Release
November 16, 2018
ISBN 13
9781916454606
Shift!: How to Make Channel Shift Happen in Housing
From the back cover: "We believe there’s a lack of common understanding and practical advice on implementing digital transformation programmes in the housing space. This book draws on our experience of delivering such programmes and includes insights from UK housing professionals who talk frankly about their experiences of running channel shift projects." In Shift! we describe four key hallmarks of successful channel-shift projects in the housing space to help make this happen: 1: Mindset, 2: Planning, 3: Delivery, 4: Measurement & improvement