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Wine Marketing

Colin Michael Hall

3.6/5 ( ratings)

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation

'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

Language: English

Pages: 360

Format: Paperback

Publisher: Routledge

Release: October 01, 2007

ISBN: 0750654201

ISBN 13: 9780750654203

Wine Marketing

Colin Michael Hall

3.6/5 ( ratings)

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation

'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

Language: English

Pages: 360

Format: Paperback

Publisher: Routledge

Release: October 01, 2007

ISBN: 0750654201

ISBN 13: 9780750654203

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