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Managing Visitor Attractions: New Directions

Managing Visitor Attractions: New Directions

Richard Voase
3/5 ( ratings)
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'Managing Visitor Attractions' is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future.Divided into five parts, the book tackles the following topics: the role and nature of visitor attractions the development of visitor attraction provision the management of visitor attractions the marketing of visitor attractions future issues and trendsWith contributions from around the world, the book is illustrated with up-to-date, international case studies from the UK, USA, Singapore, Australia, New Zealand, China, Denmark and Canada. It is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.KEY FEATURES: * Provides a cutting insight into the issues, principles and practices of visitor attractions* Well-renowned contributors with a wealth of experience in the field* Up-to-date international case studies from the UK, USA, Singapore, Australia, New Zealand, Greece and CanadaAuthor Biography: Dr Bruce Prideaux is a lecturer at the School of Tourism and Leisure Management at the University of Queensland. He is Editor of Asia Pacific Journal of Transport and Book Review Editor for Australian Journal of Hospitality Management. He has contributed to numerous edited texts, including our forthcoming text, Managing Visitor Attractions .
After a career starting with Procter & Gamble, followed by the British Tourist Authority and the University of Surrey, Victor Middleton has been an independent management consultant, academic and author since 1984. He has a wide portfolio of international interests in travel and tourism, in marketing, research and sustainability. Over the years he has worked in many parts of the world and holds appointments as Visiting Professor at Oxford Brookes University and the University of Central Lancashire. He is a founder fellow and former chairman of the UK Tourism Society. A well known author, Victor Middleton has written several books and over one hundred articles and reports.
Format
Kindle Edition

Managing Visitor Attractions: New Directions

Richard Voase
3/5 ( ratings)
Read Download
'Managing Visitor Attractions' is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future.Divided into five parts, the book tackles the following topics: the role and nature of visitor attractions the development of visitor attraction provision the management of visitor attractions the marketing of visitor attractions future issues and trendsWith contributions from around the world, the book is illustrated with up-to-date, international case studies from the UK, USA, Singapore, Australia, New Zealand, China, Denmark and Canada. It is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.KEY FEATURES: * Provides a cutting insight into the issues, principles and practices of visitor attractions* Well-renowned contributors with a wealth of experience in the field* Up-to-date international case studies from the UK, USA, Singapore, Australia, New Zealand, Greece and CanadaAuthor Biography: Dr Bruce Prideaux is a lecturer at the School of Tourism and Leisure Management at the University of Queensland. He is Editor of Asia Pacific Journal of Transport and Book Review Editor for Australian Journal of Hospitality Management. He has contributed to numerous edited texts, including our forthcoming text, Managing Visitor Attractions .
After a career starting with Procter & Gamble, followed by the British Tourist Authority and the University of Surrey, Victor Middleton has been an independent management consultant, academic and author since 1984. He has a wide portfolio of international interests in travel and tourism, in marketing, research and sustainability. Over the years he has worked in many parts of the world and holds appointments as Visiting Professor at Oxford Brookes University and the University of Central Lancashire. He is a founder fellow and former chairman of the UK Tourism Society. A well known author, Victor Middleton has written several books and over one hundred articles and reports.
Format
Kindle Edition

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