Witty headline/title, check. Great angle, check. Now, if only this were a 800 word blog post instead of a book. That would be perfect.It was a pretty good book but I didn't enjoy it and actually had to pull myself through the book at times. The premise is exciting and I was really psyched about reading about how one manipulates the media. That, you can get from reading the book, I agree. For me, the book boils down to 2 things that need not have been talked about in an entire book:1) The interne...

Before the term fake news entered the American lexicon, it was printed here. It's easy to overlook that minor fact because this book turned out to be a groundbreaking critique of media circa 2011 and a prescient take on the outrageous reality we're living in seven years later.Now is a time where the plurality of the public would consider media manipulation a relevant, if not serious, issue. There is a book with a title that seems awfully similar to the matter at hand. It was written by Ryan Holi...

DNF 40%. A blog post can explain how blogs work, you don't need a whole book. Moving on...

Often terrifying but insightful this is a well-written book by Ryan Holiday about his work as a media strategist and how he manipulates the media. 4 points you'll agree with after reading this book: 1. You'll really start doubting the contents you read online after you are done with this book.2. You won't look at websites, the same way again. 3. This book will "ruined" the internet for you.4. Truth given away in plain and simple way which at times will leave you fuming with anger at no one in pa...

It's always disappointing to learn I am contributing to the downfall or humanity by reading and giving serious thought to junk articles.

I shall give this book 3 and a half star. The book actually scares me, if all the feed of the media is a game, you never know what to trust anymore. And maybe, maybe you and I are part of the game.

Hmmm....Well, I'm not really sure that I understood everything I think I know.I've known what a time-suck the internet can be. I've lost entire mornings falling into that "rabbit hole". I continue to use the internet regularly/x times daily... for weather forecasts, my Dear Abby fix, look up recipes, Goodreads and other book sites (local library included), to pay bills, shopping, get current tax rates, etc., etc., etc. It's creepy how the internet has started "stalking" me -- via ads on regularl...

Q:IF YOU WERE BEING KIND, YOU WOULD SAY MY JOB IS IN marketing and public relations, or online strategy and advertising. But that’s a polite veneer to hide the harsh truth. I am, to put it bluntly, a media manipulator—I’m paid to deceive. My job is to lie to the media so they can lie to you. I cheat, bribe, and connive for bestselling authors and billion-dollar brands and abuse my understanding of the Internet to do it. (c)A book that illustrates precisely why I totally disregard social media. A...

This book "ruined" the internet for me. I can't read any sort of news online without thinking about how it's either the product of corporate spoon-feeding or a targeted attack to ruin someone or something. Actually a lot of what's in this book I already knew or suspected, but I didn't realize how bad it was or the very serious consequences.The book is by Ryan Holiday, a so-called "media-manipulator." He gives an insider's perspective on the world of media manipulation. He lays his points out cle...

What did I learn from this book? Basically nothing. Even though I am interested in Marketing Psychology a lot, this book was just boring.

I hesitated in buying this. Were the reviews on Amazon actually fake like a one star reviewer suggested? Should I believe anything from an admitted liar? But I ended up buying this on James Altucher's recommendation and I'm happy I did.This is a very important book.So much of the book reminded me of the philosopher Eric Hoffer, which is about as high of praise as I can give a writer. While Eric Hoffer showed how mass movements evolve back in the 1951 with his book, The True Believer: Thoughts on...

What this book does well:- Giving real life, tangible examples to support some of its points. This is not only well researched but very interesting and really puts some of the arguments presented into real context.- Explain how bloggers make money, which I thought I knew everything about but still learned something- Demonstrate the "chain" of blogs, which since I've read about I sometimes notice when I'm reading an article, and it never occurred to me before. This, I think, is by far, Holiday's

For all of its provocative marketing, Trust Me I'm Lying is really just a phenomenal critique on the modern media industry. Holiday brilliantly displays how the ecosystem of the page view driven media is a structural extension of the sub prime era. With that, he also shows how to exploit it. My only complaint is that he uses only a handful of examples (American Apparel, Tucker Max) but that is result of youth, not insights. It should be on the bookshelf of every marketer for the insights on how

I'm not sure exactly what I expected when I started reading this book, but I feel like my expectations were exceeded in a good way.The book is split into two parts. The first is like a playbook for manipulating the media to generate free press coverage. It recounts many of the PR stunts Holiday manufactured to get free publicity for Tucker Max and American Apparel.The second part is an in-depth look at the incentives driving Internet news, and how those incentives have created an ocean of noise

Great book to understand the way blogs actually work. To understand how what we consider reality is often manufactured by PR strategists (read media manipulators).A great quote:Words like "developing", "exclusive", and "sources" are incongruent with our long-held assumptions about what they mean or what's behind them. Bloggers use these "substance words" to give status to their flimsy stories. They use the language of Woodward and Bernstein but apply it to a media world that would make even Hear...